Adam Silver: Sponsor Logos Likely in 5 Years
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VegasLakerFan
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PostPosted: Mon May 16, 2016 4:23 pm    Post subject:

Basketball Fan wrote:
http://nba.nbcsports.com/2016/05/16/philadelphia-76ers-announce-jersey-patch-deal-with-stubhub/

Quote:
Philadelphia 76ers announce jersey patch deal with StubHub


Adam Silver and a vote of the owners has cleared the way, and by the 2017-18 season every team will have an advertisers patch on the left shoulder. Purists will howl because that is what they do, but there was a Kia patch on the NBA All-Star Game jerseys this past season and it was met with a collective yawn by the public.

The 76ers have announced a deal with secondary ticket market broker StubHub to sponsor their jerseys starting in the fall of 2017 (the season after next), the team has announced Monday. They are the first team to strike and announce a deal.


Philadelphia 76ers ✔ ‎@Sixers
We're partnering with @Stubhub as our official jersey patch sponsor! #StubHubSixers

[ 👕 » http://on.nba.com/1Ou4tHx ]
6:47 AM - 16 May 2016
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“This marks another groundbreaking first for the Philadelphia 76ers and StubHub. Our brands are now inextricably linked as we create lifelong memories for our fans in Philadelphia and around the world,” Sixers CEO Scott O’Neil said in a statement. “Our partnership with StubHub continues to generate progressive and forward-thinking platforms created to improve the fan experience and advance our industry.”

While there had been resistance from some owners, the NBA had been moving toward doing this for some time. Is it about making more money? Duh. Sorry to break it to you, but this is a business. It’s an entertainment business that counts on people being emotionally invested in the product, but it’s still a business. These NBA owners didn’t get to be billionaires by leaving a few million on the table.

While the finances of the deal were not publicly made official, ESPN’s Darren Rovell reports this is a three-year deal at $5 million per year. That’s more than most teams expected to be available (or at least that number was thought to be the max teams in L.A. or New York would get). This may bring in more revenue than expected.

The league approved a three-year trial of this program then the owners will revisit the issue (if you think the owners are going to give back a revenue stream after three years, I’d like to sell you a bridge).

The NBA is not going NASCAR with the number of patches, nor is it going European soccer (or WNBA) where the name across the front of the jersey gets replaced by corporate sponsorships. This is one small patch on the left shoulder. But go ahead and howl in the comments.


Wow, what a corporate shill. Siding with the big money and the big business over the those pesky, howling fans.
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audioaxes
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PostPosted: Mon May 16, 2016 4:44 pm    Post subject:

I never was a jersey person... either for wearing or collecting so it doesnt really impact me.
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PostPosted: Mon May 15, 2017 7:05 pm    Post subject:

http://nba.nbcsports.com/2017/05/15/cavaliers-adding-advertisement-to-jerseys/

Quote:
Cavaliers adding advertisement to jerseys

CLEVELAND (AP) — A person familiar with the contract says the NBA champion Cavaliers will wear Goodyear’s wing-foot logo on their jerseys starting next season.

The team will announce a multi-year sponsorship deal with the Akron-based tire manufacturer, said the person who spoke on condition of anonymity because the Cavs and Goodyear are not disclosing any details in advance of a Monday news conference.

Darren Rovell of ESPN:

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FIRST LOOK: Goodyear logo on Cavaliers game jersey starting next season
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The agreement will give Goodyear tremendous exposure because the Cavs are one of the league’s most televised teams. There’s also an obvious local tie in as four-time MVP LeBron James is from Akron.

Last year, the league approved teams signing companies to place logos on the upper left portion of their jerseys starting with the 2018-19 season. The Philadelphia 76ers, Boston Celtics, Sacramento Kings and Utah Jazz all plan to wear corporate patches next season.

While on-jersey logos are new in North American sports, they’ve been part of European soccer for years.
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PostPosted: Mon May 15, 2017 7:34 pm    Post subject:

We're about to become soccer. (bleep) soccer
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PostPosted: Tue May 16, 2017 12:42 pm    Post subject:

Don't mind sponsors on jerseys if they just get rid of TV commercials.
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PostPosted: Mon Jul 31, 2017 5:20 pm    Post subject:

http://nba.nbcsports.com/2017/07/31/nba-teams-can-apparently-add-jersey-ads-mid-season/

Quote:


NBA teams can apparently add jersey ads mid-season

The Trail Blazers released new uniforms, which are pretty similar to their old uniforms. My only thought on the changes: The “ripcity” logo on the waistband looks out of place.

But Portland’s write-up included an interesting detail.

Casey Holdahl of blazers.com:

The goal is to have a jersey sponsor in place before the start of the 2017-18 season, though it is also possible a logo will be added mid-season, or not at all in the event that a suitable partner takes longer to find.

Just because your favorite team begins the season without a jersey ad doesn’t mean you’ll be spared seeing one. Nike can apparently accommodate mid-season additions.

This could have an interesting effect on the salary cap, which is determined by revenue. Just 10 teams have jersey ads, leaving 20 that could go either way. Some will likely be up in the air throughout the season. Though teams could always sell additional advertising at any point, this is a new opportunity for prominent placement. It’s tougher to gauge how much revenue jersey ads will draw, and uncertainty throughout the season will only create less clarity in salary-cap projections.
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PostPosted: Mon Jul 31, 2017 5:34 pm    Post subject:

Basketball Fan wrote:


This could have an interesting effect on the salary cap, which is determined by revenue. Just 10 teams have jersey ads, leaving 20 that could go either way. Some will likely be up in the air throughout the season. Though teams could always sell additional advertising at any point, this is a new opportunity for prominent placement. It’s tougher to gauge how much revenue jersey ads will draw, and uncertainty throughout the season will only create less clarity in salary-cap projections.
[/quote]

The NBA has projected when the jersey ads run full force they'll generate $100-150 million, which is less than 2% of total league revenues so the effect on the cap should be negligible. Probably bump it up $1 million or $2 million at the most.
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Aeneas Hunter
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PostPosted: Mon Jul 31, 2017 6:40 pm    Post subject:

40 years ago I would have found this shocking.

20 years ago I would have found this annoying.

Today, I won't even notice. When graphics on the screen during a TV broadcast have sponsors ("Let's take a look at the Kraft Macaroni and Cheese First Quarter Stats"), we've gone way past the point where many people will even notice.

How much would Burger King pay to get Lebron in one of these?
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PostPosted: Tue Aug 01, 2017 10:50 am    Post subject:

marga86 wrote:
I've never understood the american resistance towards sponsors.

Some of them honestly look cool.. but soccer culture is deeply engraved in me.
that herbal life logo or whatever its called looks horrid on those soccer jersey's/
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splashmtn
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PostPosted: Tue Aug 01, 2017 10:55 am    Post subject:

Basketball Fan wrote:
http://nba.nbcsports.com/2017/07/31/nba-teams-can-apparently-add-jersey-ads-mid-season/

Quote:


NBA teams can apparently add jersey ads mid-season

The Trail Blazers released new uniforms, which are pretty similar to their old uniforms. My only thought on the changes: The “ripcity” logo on the waistband looks out of place.

But Portland’s write-up included an interesting detail.

Casey Holdahl of blazers.com:

The goal is to have a jersey sponsor in place before the start of the 2017-18 season, though it is also possible a logo will be added mid-season, or not at all in the event that a suitable partner takes longer to find.

Just because your favorite team begins the season without a jersey ad doesn’t mean you’ll be spared seeing one. Nike can apparently accommodate mid-season additions.

This could have an interesting effect on the salary cap, which is determined by revenue. Just 10 teams have jersey ads, leaving 20 that could go either way. Some will likely be up in the air throughout the season. Though teams could always sell additional advertising at any point, this is a new opportunity for prominent placement. It’s tougher to gauge how much revenue jersey ads will draw, and uncertainty throughout the season will only create less clarity in salary-cap projections.


so the nuggets will have some kind ski slope ad.

milwaukee...a brewery ad.
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