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Aussiesuede
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Joined: 27 Jul 2005
Posts: 10964
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 Posted: Wed Feb 03, 2016 1:32 pm Post subject: Toyota is Killing its Scion Brand |
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| Quote: | Toyota is killing its Scion brand after years of slumping sales.
Beginning in August, 2017 model-year Scion vehicles will be rebadged as Toyotas. The FR-S sports car, iA sedan and iM 5-door hatchback will be a part of the Toyota line-up.
So will the C-HR, a small SUV concept that debuted in November, if Toyota decides to make it. The tC coupe will have a final release series edition and end production in August, according to Toyota Motor Corp.
Scion was formed in 2003 to attract younger buyers. It was known for its funky designs, like the boxy xB, and was the brand Toyota used when it wanted to experiment with new kinds of marketing, like pop-up test drives at the mall, or no-haggle pricing. |
Scion No More
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999
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Joined: 19 Oct 2006
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| Posted: Wed Feb 03, 2016 2:50 pm Post subject: |
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aside from the FRS
the 2006 Scion XB was the best scion they made
they should keep the TC and call it a Celica  |
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lakersken80
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Joined: 12 Aug 2009
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| Posted: Wed Feb 03, 2016 3:19 pm Post subject: |
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| 999 wrote: | aside from the FRS
the 2006 Scion XB was the best scion they made
they should keep the TC and call it a Celica |
Agreed, the rest of the line wasn't that great. The 1st generation xB was a hit but I don't think they could really follow up with that. Cheap, roomy, boxy, and utilitarian. The FR-S was promising, but it was kind of underpowered for how much they were asking for. |
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Gatekeeper
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nickuku
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Location: Orange County
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| Posted: Wed Feb 03, 2016 4:32 pm Post subject: |
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wish i bought a brz instead
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OregonLakerGuy
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Joined: 23 Feb 2005
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| Posted: Wed Feb 03, 2016 7:51 pm Post subject: |
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| The automotive world collectively shrugs its shoulders in response. |
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ocho
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Joined: 24 May 2005
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| Posted: Wed Feb 03, 2016 7:55 pm Post subject: |
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Huh. Always seemed like there were tons of them on the road. 
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lakersken80
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| Posted: Wed Feb 03, 2016 11:19 pm Post subject: |
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| Probably was more expensive trying to maintain a separate Scion dealer network when their sales was declining. Now with the model line rolled into Toyota's they can just discontinue the models that don't sell anymore. |
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Mike@LG
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Location: Orange County, CA
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| Posted: Wed Feb 03, 2016 11:24 pm Post subject: |
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All of the dealerships just had a recent remodel just to include Scion.
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shnxx
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Joined: 09 May 2013
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| Posted: Wed Feb 03, 2016 11:32 pm Post subject: |
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i guess scion has achieved its purpose (?) of increasing toyota's share among youth.
at this point, with the gt-86, i think it's clear that toyota doesn't need an artificially created "cool" brand to convince young buyers.
i for one would much prefer the gt-86 among any cars below $60000. |
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lakersken80
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Joined: 12 Aug 2009
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| Posted: Thu Feb 04, 2016 12:27 am Post subject: |
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| shnxx wrote: | i guess scion has achieved its purpose (?) of increasing toyota's share among youth.
at this point, with the gt-86, i think it's clear that toyota doesn't need an artificially created "cool" brand to convince young buyers.
i for one would much prefer the gt-86 among any cars below $60000. |
Problem with that is that the FR-S aka GT-86 aka BRZ's sales numbers were rather poor despite the hype. I'm not even sure they'll have a 2nd generation considering how much it costs to develop a new model and Toyota is happy to make boring transportation vehicles that sell well in large numbers. |
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SGV-Laker fan
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| Posted: Thu Feb 04, 2016 7:09 am Post subject: |
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| good, now that FRS is under Toyota brand hopefully people can bargain on those, Scion has that stupid one price non-negotiable crap. |
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Laker_Town
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| Posted: Thu Feb 04, 2016 9:57 am Post subject: |
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| always thought they were ugly |
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GoldenChild
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| Posted: Thu Feb 04, 2016 3:56 pm Post subject: |
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| Laker_Town wrote: | | always thought they were ugly |
Agree |
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DeeAgeaux
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Joined: 11 Apr 2009
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| Posted: Fri Feb 05, 2016 11:08 am Post subject: |
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| SGV-Laker fan wrote: | | good, now that FRS is under Toyota brand hopefully people can bargain on those, Scion has that stupid one price non-negotiable crap. |
Yeah, now they will raise the MSRP $2k and let you Greco-Roman wrestle with the sales manager for a few hours before you can get the original price.
I love haggling with plaid sports coat salesman and their managers. |
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lakersken80
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| Posted: Fri Feb 05, 2016 12:43 pm Post subject: |
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| DeeAgeaux wrote: | | SGV-Laker fan wrote: | | good, now that FRS is under Toyota brand hopefully people can bargain on those, Scion has that stupid one price non-negotiable crap. |
Yeah, now they will raise the MSRP $2k and let you Greco-Roman wrestle with the sales manager for a few hours before you can get the original price.
I love haggling with plaid sports coat salesman and their managers. |
Yep, no doubt the FR-S will increase in price under Toyota. What passed for a bargain basement interior under the Scion brand is probably a no-no as a Toyota. The FR-S has had a hard time getting sales once all the enthusiasts bought their cars. |
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WillyJ
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Joined: 06 Feb 2016
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| Posted: Sat Feb 06, 2016 1:33 am Post subject: |
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| can't stand scion. |
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Hammett
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Joined: 20 Dec 2008
Posts: 9380
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| Posted: Sat Feb 06, 2016 9:17 am Post subject: |
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Garbage cars.
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999
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Joined: 19 Oct 2006
Posts: 20266
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| Posted: Sat Feb 06, 2016 9:34 am Post subject: |
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| Hammett wrote: | | Garbage cars. |
Not all of them are garbage. You obviously don't know what the kei car culture is |
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Mike@LG
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Joined: 10 Apr 2001
Posts: 65135
Location: Orange County, CA
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| Posted: Sat Feb 06, 2016 10:19 am Post subject: |
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Los Angeles and San Francisco are crazy dense. I wish they would allow kei car culture/rules in California.
Sadly, the American public won't buy into it. The east coast is buying into it a lot more in Virginia.
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Gatekeeper
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| Posted: Sat Feb 06, 2016 10:22 am Post subject: |
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| lakersken80 wrote: | | DeeAgeaux wrote: | | SGV-Laker fan wrote: | | good, now that FRS is under Toyota brand hopefully people can bargain on those, Scion has that stupid one price non-negotiable crap. |
Yeah, now they will raise the MSRP $2k and let you Greco-Roman wrestle with the sales manager for a few hours before you can get the original price.
I love haggling with plaid sports coat salesman and their managers. |
Yep, no doubt the FR-S will increase in price under Toyota. What passed for a bargain basement interior under the Scion brand is probably a no-no as a Toyota. The FR-S has had a hard time getting sales once all the enthusiasts bought their cars. |
Maybe baseline MSRP, but with sales figures the way they are they'll probably put up a ton of incentives to get rid of these things.
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