MTV is bringing back "Yo! MTV Raps"

 
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PostPosted: Thu Apr 19, 2018 6:05 pm    Post subject: MTV is bringing back "Yo! MTV Raps"

While they're at it are they going to bring back music too?

http://www.cnn.com/2018/04/18/entertainment/yo-mtv-raps/index.html

Quote:
MTV is bringing back 'YO! MTV Raps'

(CNN)MTV is once again looking to its past to find some guidance for its future.

Just months after it relaunched "Total Request Live," MTV has announced plans to "reinvent" "YO! MTV Raps," the iconic late '80s and early '90s program that lifted the visibility of rap and hip-hop musicians.
The relaunch of the series will kick off with a 30th anniversary event at Barclays Center in New York on June 1, featuring alumni and artists, like Flavor Flav, Doug E. Fresh, T-Money, Ed Lover, and Doctor Dré.
"YO! MTV Raps" debuted in August 1988, giving hip-hop music a platform that helped the genre gain mainstream recognition.
Tickets to the anniversary show go on sale on April 20.
MTV says it will "reinvent the franchise for a new generation." That is precisely what the network attempted to do with "TRL," which returned in October after a nine-year absence.
What the result has been of that effort depends on who you ask.
MTV has ordered various expansions of the series, including one-hour weekday morning show "Total Request AM" (debuting April 23) and "Total Request LateNight," which will air three nights a week in the summer.
Viewership, however, remains tepid. The revival's October premiere drew just 166,000 live same-day viewers, THR noted.
MTV has had undoubted success, however, in reviving the "Jersey Shore" brand. Earlier this month, "Jersey Shore Family Vacation" reached nearly 10 million total unique viewers across platforms on its premiere weekend, according to Nielsen figures via MTV. It was the most watched unscripted debut on cable since 2012, MTV said.
Its new iteration of "Fear Factor" was also a success. The competition show is currently in its second season.
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PostPosted: Mon Apr 23, 2018 8:08 am    Post subject: Re: MTV is bringing back "Yo! MTV Raps"

Basketball Fan wrote:
While they're at it are they going to bring back music too?

http://www.cnn.com/2018/04/18/entertainment/yo-mtv-raps/index.html

Quote:
MTV is bringing back 'YO! MTV Raps'

(CNN)MTV is once again looking to its past to find some guidance for its future.

Just months after it relaunched "Total Request Live," MTV has announced plans to "reinvent" "YO! MTV Raps," the iconic late '80s and early '90s program that lifted the visibility of rap and hip-hop musicians.
The relaunch of the series will kick off with a 30th anniversary event at Barclays Center in New York on June 1, featuring alumni and artists, like Flavor Flav, Doug E. Fresh, T-Money, Ed Lover, and Doctor Dré.
"YO! MTV Raps" debuted in August 1988, giving hip-hop music a platform that helped the genre gain mainstream recognition.
Tickets to the anniversary show go on sale on April 20.
MTV says it will "reinvent the franchise for a new generation." That is precisely what the network attempted to do with "TRL," which returned in October after a nine-year absence.
What the result has been of that effort depends on who you ask.
MTV has ordered various expansions of the series, including one-hour weekday morning show "Total Request AM" (debuting April 23) and "Total Request LateNight," which will air three nights a week in the summer.
Viewership, however, remains tepid. The revival's October premiere drew just 166,000 live same-day viewers, THR noted.
MTV has had undoubted success, however, in reviving the "Jersey Shore" brand. Earlier this month, "Jersey Shore Family Vacation" reached nearly 10 million total unique viewers across platforms on its premiere weekend, according to Nielsen figures via MTV. It was the most watched unscripted debut on cable since 2012, MTV said.
Its new iteration of "Fear Factor" was also a success. The competition show is currently in its second season.


lol a bit late. if they want this to work. they should've first made an online version. and they should've also did whatever they could to get exclusive rights to these artists videos. so they only air on their channel online. or at least first released there for a couple of weeks before say ...youtube or any other party could touch them. this way you have a situation where if rapper A has a new hot video coming out. he/she is going to have you running to MTV's Yo MTV Raps website to watch it. Then if this gets the hits they like. then advertise for the TV show and see what the response is. If good, then launch the TV show and actually dont call it Yo MTV Raps. Anyone that grew up in that area is too old to be running to the channel to watch NEW artists Rap videos. So call it something that isnt so dated.
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